Email marketing can be hard. Convincing people to travel with you can be even harder. If you are at a loss about what to send out in your emails to create a successful marketing campaign, we are here to help! Here are some campaign ideas to create high-performing travel emails. 

Add Testimonials to Help Convince Subscribers

Testimonials can be incredibly powerful. Research shows that reviews have an impact on purchasing decisions for 93% of consumers. Obviously, a good testimonial can improve readers’ confidence in your brand. Increasing confidence can help motivate them to book with you. 

Include testimonials from happy clients in your emails. These can be videos, pictures, or written, but no matter what form you choose they can have a huge impact.

Suggest Travel Destinations

Even if you don’t have an amazing deal going on at the time, you can still let your clients decide where their next vacation should be. You can vary this based on what time of year it is and give them tips and tricks about travel to certain destinations during certain times. 

If you know of a discount through an airline or for a certain place to stay, this would be a perfect time to mention it to your subscribers. For example, something as simple as “flights to Paris have a 20% discount on return tickets”.

Give Incentive

One of the main reasons people travel with an agency is because of incentives offered. If you have a great deal on park tickets or a certificate to eat at a certain restaurant for free, let your clients know! It’s almost impossible for them to turn down an offer like that! 

Understand Interests Through a Questionnaire

If you aren’t already segmenting your clients, you should be (luckily Vacation Creations email marketing feature makes that easy). Sending information that is actually relevant to the client helps make your emails perform better. 

If you don’t have much information about your clients, ask them! Send out a questionnaire in your email so you can tailor their future emails to their needs. Also, this will help nurture your relationships with them. 

Suggest Limited Time Offers

Nothing gets people to book like a sense of urgency. A sense of urgency to book will make them feel like they are missing out on something amazing if they don’t book. Include deals that have a deadline in your emails. 

If you like these ideas and want more advice on how to better your email marketing strategy, Vacation Creations can help! Sign up for our free email marketing tips and get more advice every two weeks, as well as exclusive access to some free templates to use in your email marketing as well!