Email Marketing Templates to Re-engage Your Customers


Grab your passport, we’re going on a trip!

It’s been quiet but the travel industry is about to make a comeback like never before!  However, the competition is fierce, which is why building and nurturing your customer relationships will be an important key to stand out.

First of all, let’s talk about why email marketing is so important. Email marketing is using email to build relationships with your audience. As a travel agency, you’re not just selling tickets. You’re selling experiences. A great way to share those experiences is through email marketing. As you nurture those relationships, you can also provide links and announcements for flash sales, new travel opportunities and more.


There are a number of reasons why you should be sending email campaigns for your travel business:


  • It’s affordable. Email marketing is one of the most cost-effective marketing solutions available today.
  • It’s simple. It’s simple enough for your marketing intern to take the reins when needed. You can use our easy-to-use drag-and-drop editor to design an email template that will impress and convert. (And you probably already have email layouts set up! Just add your marketing language.)
  • It’s integrated. Your Vacation Creations email marketing system is housed in the same place as your customer database and that’s something other third-party systems can’t compete with.  No double data entry into different systems!
  • It’s focused. You can send to a targeted list and have one clear call to action, allowing you to hit a relevant audience and achieve your intended goal.
  • It’s mobile. Nearly 70% of travel-related emails are opened on a mobile device.
  • It works. When well done, it is estimated that email marketing will deliver a 42:1 return on investment or generally $42 for every $1 spent.


Let’s Get Started!


Email Script & Template Inspiration #1:


Re-engage with your customers


It may have been a while since many of your travel clients have heard from you. Because of this, now is a perfect time to re-engage with them and remind them that you are still here and ready to book their travel when they feel comfortable and ready to do so.

Here’s the email script to copy/paste into your Vacation Creations Email Marketing Campaign.  Please feel free to tweak so it sounds more like you and your agency.

SUBJECT LINE:  Are You Ready? Pack your bags!

BANNER IMAGE:  PACK YOUR BAGS! – We’re ready to start traveling again. Are you?

BODY: It’s been too long. We miss you!


It’s not too early to start dreaming about travel opening back up again, and <<INSERT YOUR AGENCY NAME HERE>> is here to help you when you’re ready.

As we get back to exploring the world again, we know you may be concerned about health and safety measures while traveling.

We want to ensure you that this is a top priority for many of our travel destinations.

Your health, safety and satisfaction is always our most important consideration when booking with us. Find the CDC’s recommendations here: <insert link>




Email Script & Template Inspiration #2:


Send a Sale Promotion to Your Customers

Here’s a great opportunity to use those Customer Tags in your Vacation Creations CRM system.  Send a sale promotion to a segmented list of your customer database.  (For example, send a golf destination special offer to every customer you tagged for Golf or send Star Wars-themed offers to customers with a Star Wars tag, or send various Theme Park offers to all customers tagged with Disney World, Disneyland, Universal Studios, Sea World, etc.)

Encourage customers to book now by linking a button to your contact form or email address or page on your website with more information.

Here’s the email script to copy/paste into your Vacation Creations Email Marketing Campaign.  You will need to include information about the offer or offers you wish to promote. Please feel free to tweak so it sounds more like you and your agency.

SUBJECT LINE:  The Wait is Over…A Family Adventure You Can’t Miss!


BANNER IMAGE: It’s the ADVENTURE you’ve been looking for!

BODY: The Wait is Over…

New Adventure Ideas For Families.

The best family vacations take everybody’s priorities into account. Mom and Dad want to relax, the kids want to swim, quality time together is a must, and no one wants to be bored. With that in mind, we know your whole family can get behind these family vacation destinations, and with these discounted rates everyone will be saying, “Best. Trip. Ever.”

<The rest of the email is details about the special offer you want to promote – replace photos with more photos of the destination.  Duplicate the sale section to share multiple offers.>

Email Script & Template Inspiration #3:


Let your customers know you’re still in business and available

Sometimes a marketing message doesn’t have to sell anything at all.  It can simply be a touchpoint and a way to show your clients you are still ready to book their travel.

Taking this moment to also thank your customers for their business and support in the past, can be instrumental in building customer loyalty. This can have a greater impact because typically businesses only thank customers during the Christmas holiday season or at the beginning of the new year.

Here’s the email script to copy/paste into your Vacation Creations Email Marketing Campaign.  Please feel free to tweak so it sounds more like you and your agency.

SUBJECT LINE: Getting You Back to Your Fave Vacation Destinations


BANNER IMAGE:  Ready to make a splash?

BODY: We missed you, AND we want you to know we’re still here for you

It’s hard to describe how excited we are that travel is opening up more and more! It has been a trying year, but we’ve been busy working behind the scenes and getting ready to welcome you back to your favorite vacation destinations again.

We made it through.

We’re thankful to still be here and we’re grateful for your support in the past and we’re excited about the future! We are inspired and motivated to create even better vacation experiences for you and your family.

Take your time. We’re here when you’re ready.

Until then, we’d love for you to stop by & say hi!

Practicing social distancing – you can just use this link for now. 🙂

<insert link to contact form on website>


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