Subject Lines for Users of VC

Today we want to discuss How to Write an Amazing Subject Line.

The subject of your email is like the cover of a book. It needs to convince your reader to click and continue reading, otherwise all of the email content will go to waste. The best email subject lines have a good balance between informative and intriguing. It is important to make sure you aren’t under or overpromising on the content of the email.

Check out the tips below to learn about how to write an amazing subject line.

Keep it short and descriptive

Over half of your emails are going to be opened on a mobile device, meaning the shorter the headline, the more of it they are likely to see. Try to keep it under 9 words and 60 characters.
Limit punctuation and spam words

Using more than three punctuation marks in the subject line or words like “free” or “buy now” are easy ways to get your email sent to the spam folder before it is ever opened
Make it about the customer

Use words like “you” and “your” over “we” and “our”
Ask questions or use ellipses

This helps pique interest in what your email says and makes customers more likely to open to find answers