Crafting a Newsletter

There are many different email marketing campaigns you can run for your travel agency, but today we want to discuss how to craft a newsletter.

If you want to announce your latest vacation packages or are launching a new service, a newsletter is a great way to share these messages with customers! Newsletters are also great inspirations to get customers thinking about booking a trip with your agency.

Showing that you know the latest travel options and the newest destination spots will also build your credibility as an agent.

**Don’t forget to show some fun and interesting “behind the scenes” activities to humanize your brand. Agent spotlights, training sessions you’ve recently attended, certificates or awards you’ve earned, birthdays or work anniversaries, etc.

Here’s a template layout example you can use!

As a current user of Vacation Creations CRM, you can use the email marketing feature to can create emails that have a variety of call-to-actions easily. You can link your pictures to websites, add links within the text of your emails and create buttons to lead to links.